Muusikavideod kui meie õpetajad

See on see film, millele ma eelmises postituses viitasin. Lihtsamaks jälgimiseks võite siit ingliskeelseid supakaid lugeda.

Since MTV first started operation in 1981 by playing this video from The Buggles entitled “Video Killed the Radio Star”, music videos have become a central and vital component of the music, entertainment, and media industries. No longer limited to just one channel they have spread out to the entire culture and across musical genres. They have moved from the margins of the culture and
relative innocence to its very center and it’s a caldron of controversy around the nature of the sexual imagery that came to define it as a genre.

In fact from the very origins music videos, like other forms of advertising, have relayed heavily on stories concerning female sexuality to fulfill their function of selling CDs and albums for record companies. Right up to the present it is clear that women’s bodies have functioned as an important currency through which the stories of music video are told.
Of course, as essentially promotional vehicles themselves, they’re closest in form and content to advertising, which has used depictions of female sexuality to draw the attention of viewers in a crowded and noisy environment. Across the whole range of our media culture the link between
a woman’s identity, her body, and her sexuality is told in the most compelling of forms. But, nowhere in popular culture is the story more focused and told in such relentless fashion then in music video. Examining the stories that music videos tell us about both male and female sexuality, about what is considered normal, allows us to do more than just understand one aspect of our culture. It gives us a
way to think about how the culture in general teaches us to be men and women.
It gives us a way to understand ourselves.